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How to Use a Packaging Card to Promote Your Brand

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A packaging card is a flat paper or cardboard piece that fits inside your product's bag or box to add more information about the item. These can be used for a variety of reasons including: One of the most popular ways to utilize a packaging card is to offer a discount or deal. Providing this type of promotional tool to your customers can help boost your sales and build brand loyalty. Adding a coupon to your packaging is especially effective for small businesses that are looking to establish a strong and lasting relationship with their target market.
As a bonus, you can also use your card to ask for feedback or invite customers to share their experiences with your company. This helps maintain transparency with your customer base and also gives your brand a little extra social media clout. For example, a coffee-based body scrub maker includes a request for their customers to leave a review and spread the word on social media with their product packaging insert cards.
Another effective way to use your packaging cards is to provide instructions or additional information on how best to use the product. This is great for e-commerce brands that sell products that require more technical knowledge to operate. Adding this to your product packaging insert cards allows you to maintain a transparent relationship with your customers and also helps prevent any misinformation from occurring.
In addition to product-specific instruction, your branded cards can be used to include any other complimentary items you want to give your customers. This can range from small gifts like a fun sticker, notebook, or water bottle to a larger gift, such as a free full-size product or even a custom-designed t-shirt. The key is to keep it simple and not overwhelm your customer with too much additional information.
These additional materials can all be printed on your choice of cardstock to fit in your packaging. We offer a wide selection of high-quality cardstock, including Greyboard and Manilla in various weights and White Lined Chipboard as well as Kreative Kraft. These cardstocks are designed for print and are suitable for a variety of applications such as packaging, invitations, postcards, or even as a backing board to help protect your products. These are available in several finishes to complement your brand and come in different thicknesses depending on your needs. All of our card stocks are fully recyclable, which means that they can be returned to us once your order is complete.