A packaging card is any extra item added to your product packaging that promotes your business and aims to generate new customers and customer loyalty. This can include anything from thank you cards to referral flyers and coupons. These additional substrates can be printed with important information that your customer may have missed when purchasing online or even information that would be hard to fit on a label or box.
One of the most popular uses for a packaging card is to provide a discount or deal offer. This can be a great way to drive brand awareness and boost sales in a cost-effective manner. This type of promotional insert is typically printed at business card size so that it will easily fit inside your packaging without making the contents look too crowded.
Another important use for a card is to provide ways for your customers to interact with your company on social media. This is a simple way to build a community for your brand and encourage interaction, especially when your company is a small, independent retailer.
You can also use a card to ask for feedback on your products. For example, the entire Warby Parker business model is built around allowing you to return glasses that don’t work out for you. This can be done by including a return shipping label in your package or simply by adding a card that directs customers to your website or email address where they can start the process.
Blister cards are another common packaging solution that can help brands promote their brand while keeping their products safe. These pre-formed plastic shells or pockets keep the products secure and often feature a clear back so they can be viewed. They are a popular option for electronics and other high-end products.
They can also be used to highlight other items that compliment your product and help cross-sell. For example, cosmetics companies can include small samples of other products within a blister card to help customers find the perfect shade of lipstick or eyeliner. This can also work for other types of beauty products as well as household goods.
A final use for a packaging card is to promote a special sale or promotion. This can be a good way to boost your customer base while also encouraging repeat purchases. Using a discount code on a card can be a much more effective way of promoting this type of promotion than simply sending out emails or social media posts.
The most important thing to remember when creating a packaging card is that it should be simple and easy for your customers to read. A cluttered card can quickly become overwhelming and difficult to understand, so it is important to focus on the key points of your message. Their crisp logo, simple layout and clean white background all work together to create a beautifully designed card that communicates everything a customer needs to know.
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